Hi, I'm Daniel, a professional Senior Product & UX Designer based in Berlin, Germany. I like to create user experiences that weave together design, business insight, and marketing strategy.

Over the past 20 years in design, I've balanced visuals with UX, focusing on both appearance and user-friendliness. Serving a year as Head of UX, I led a team of five UX Designers, driving innovative, user-focused designs.

My portfolio includes 7 years in digital publishing and 8 in prop-tech, enhancing my ability to create standout market-ready products. As a 6-year entrepreneur, I've directed projects from idea to reality.

I focus on understanding business visions, creating user-centric designs that ensure lasting digital success. With roots in three startups, I emphasize iterative testing, team collaboration, and Lean Startup and Scrum principles.

My approach is data-centric, using up-to-date tech, aiming to convert satisfied users into devoted advocates.

• Design Team Leadership & Mentorship: Led a mentored 5-member UX team, steering innovation and direction
  
  
• Cross-Functional Team Collaboration: Worked in cross-functional Scrum teams (PM, BE, FE) aligning design with business and tech goals.
  
  
• Human-Centered Design & Customer Experience: Utilized cross-collaboration workshops and Domain Driven Design with Event Stormings, focusing on user-centric solutions to elevate product design.
  
  
• User-Centric Organizational Changes: Actively contributed to user-centric organizational strategies.
  
  
• Developing Product Vision: Involved in defining the Product Vision with leadership, guiding strategic direction
  
  
• Design Ops: Led Design Libraries to optimize workflow, documents, and ensure consistent language.

• Agile, Lean UX, Design Thinking, Domain Driven Design: Applied Agile, Lean UX, and DDD methodologies for flexible design processes.
  
  
• UX Research & User Research: Qualitative & Quantitative: Leveraged UX Research to base design decisions on user insights.
  
  
• Practice in "Jobs to be Done": Utilized "Jobs to be Done" to innovate based on user needs.
  
  
• Problem Identification & Prioritization: Identified and ranked problems for effective resolution.
  
  
• Quantitative Data Tracking: Tracked quantitative data with tools like GTM, GA, and visualized in Data Studio.
  
  
• End-to-End Design: Designed cohesive user interactions, ensuring a seamless experience.
  
  
• Standardization of Design Workflows: Standardized workflows via Design Ops for efficiency and consistency.

• UX Prototyping, Validation, Testing: Employed UX prototyping, validation, and testing methods to refine designs (Protopie, Sketch, Principle, Marvel, Maze, Typeform)
  
  
• UI Design, Design Libraries & Developer Handoff: Streamlined design implementation with development teams.
  
  
• Behavior Design Patterns: Applied behavior design patterns to enhance usability.
  
  
• Front-End (HTML, CSS, SASS): Utilized front-end development skills to ensure detailed communication with engineering teams.

• B2C, B2B, SaaS Platforms: Tailored UX strategies to different business models.
  
  
• Startup Environments Experience: Thrived in agile and multifaceted roles within startups.

• Creating Landing Pages for Marketing Purposes: Designed and executed landing pages to support marketing strategies.
  
  
• Creating Marketing Funnels and E-Mail Automation: Developed marketing funnels and email automation to enhance user engagement and conversion.

• Product Marketing Materials: Created comprehensive marketing materials to effectively communicate product value to the target audience.
  
  
• Video Tutorials for Customers: Developed video tutorials to educate customers, enhancing product understanding and user experience.

• Adobe Creative Suite

• Sketch
/ Figma
• Miro

• Protopie
/  Marvelapp
/  Principle
• Balsamiq

• Mailchimp
/  Active Campaign

• Google 360° Suite

• Typeform

• Zapier
• Jira / Confluence
• Hotjar / Fullstory