Let's talk UX
Sharing UX Insights company-wide.
Elevated the level of UX Maturity.
Share Insights,
Lift UX together
Challenge
As the Head of the UX department at allmyhomes since September 2022, I wanted to work specifically on the following topics::
- Increasing the UX maturity level within the company
- Creating a deeper understanding and awareness of UX in the departments to break down silo thinking
- Sharing insights from user research to have basis for discussion for strategy and product decisions
To achieve these goals, we opened a company-wide Slack channel, which with its postings was intended to serve as a place for publishing our research findings.
Together with the entire UX team, we published articles one to two times a week on our research findings and other UX topics, such as articles on behavior patterns and cognitive biases, which are partly the basis of UX principles.
Tuesday Talks
Behavioral UX
ACTIONS
Every Tuesday, we published a Confluence article on a behavioral pattern, in which the UX team presented a psychological aspect of user experience. This promoted an understanding of behavioral patterns within the UX team and across the company. Interestingly, for example, product managers adopted these presented patterns.
Hotjar Review
Sessions
ACTIONS
On Thursdays, a member of the UX team presented the most interesting findings from the previous week's Hotjar sessions in a brief presentation. This presentation was shared on our Slack channel and served as a starting point for interesting discussions within the company.
Bi-weekly
Let's Talk UX
ACTIONS
On a bi-weekly basis, we presented insights gained from UX expert reviews, competitive analysis and various other UX research projects. These sessions were shared across our Slack channel.
User Insights -
Real-Time Learning
Outcomes
Here some of the positive outcomes that resulted from regularly sharing user feedback and research through weekly posts.
- Improved collaboration, communication, and team cohesion within the UX team
- Elevated the importance and adoption of UX thinking across the company
- Enabled data-driven UX/UI improvements through user observation and feedback
- Sparked interest and learning in UX research and related topics among coworkers
Retrospective
Learnings
The "Let's Talk UX" initiative created a learning atmosphere within the UX team but also oriented the entire company more towards the users. The gradual acceptance of the initiative shows how important it is to work consistently on strengthening UX in the company through exchange and sharing of results. Additionally, it has led to increased visibility of the UX team within the company.